Crafting a vision is never easy - it takes business acumen, deep expertise, and a sense of foresight. After all, most of us couldn’t even imagine what AI would bring just three years ago. Airbnb, for instance, started as something completely different before evolving into what it is today.
But I’ve always liked the word “craft.” According to the Cambridge Dictionary, it means “skill and experience, especially in relation to making objects.” To me, it implies a very human touch - deliberate, thoughtful, and hands-on.
We can craft a product in the direction we believe in, shaping every detail with intention. As Meta’s product leader Ami Vora once said, when building a product, close your eyes and imagine how you want your users to feel when they experience it. That’s where true craftsmanship begins.
Crafting a vision is never easy - it takes business acumen, deep expertise, and a sense of foresight. After all, most of us couldn’t even imagine what AI would bring just three years ago. Airbnb, for instance, started as something completely different before evolving into what it is today.
But I’ve always liked the word “craft.” According to the Cambridge Dictionary, it means “skill and experience, especially in relation to making objects.” To me, it implies a very human touch - deliberate, thoughtful, and hands-on.
We can craft a product in the direction we believe in, shaping every detail with intention. As Meta’s product leader Ami Vora once said, when building a product, close your eyes and imagine how you want your users to feel when they experience it. That’s where true craftsmanship begins.