Fundament – Product Design Newsletter

Fundament – Product Design Newsletter

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Fundament – Product Design Newsletter
Fundament – Product Design Newsletter
Three Questions I Ask Before Starting a New Design Project
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Three Questions I Ask Before Starting a New Design Project

#32: How to get prepared to take on any design challenge?

Arkadiusz Radek's avatar
Arkadiusz Radek
Jan 09, 2025
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Fundament – Product Design Newsletter
Fundament – Product Design Newsletter
Three Questions I Ask Before Starting a New Design Project
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Whether it’s an entirely new startup or just another initiative in an already productized tool, I always ask three core questions that help better draw the picture before I plunge into the work. Of course, answering them will not reveal everything you need to complete the project, but they will surely set the initial scene. We must remember that design processes are never linear, and all the particular steps can’t be well predicted.

Here are the three questions I ask before starting a new design project:

  1. What are the measures of success?

  2. How will the users benefit from this project?

  3. What can go wrong, and how can I mitigate the risk?

Let’s take a deeper look at each of them.

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