Cognitive Biases in UX Design
The ultimate collection of cognitive biases that every Product and UX Designer needs to know
Psychologists studying the functioning of the human brain found out a long time ago that it has a tendency to take shortcuts and simplify tasks. By nature, our brain just doesn't want to fatigue itself. This is especially true today when many of us experience cognitive overload. A brain overwhelmed with too much information it can't process effectively tries to find a way to make things easier. The result? Cognitive biases.
What are cognitive biases?
Cognitive biases are our brain's ways of processing large amounts of information and making decisions faster. Since this is a kind of mental shortcut that often happens unconsciously, cognitive biases can lead to incorrect conclusions and decisions.
Cognitive biases result from the mechanisms of how our brain operates, over which we do not have full control. They are driven by System 1, which relies on heuristics and emotional evaluations, functioning in an automatic and simplified manner. However, we do have…
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