Cognitive Biases in UX Design

The ultimate collection of cognitive biases that every Product and UX Designer needs to know

Psychologists studying the functioning of the human brain found out a long time ago that it has a tendency to take shortcuts and simplify tasks. By nature, our brain just doesn't want to fatigue itself. This is especially true today when many of us experience cognitive overload. A brain overwhelmed with too much information it can't process effectively …